THE 517 VISION, Signs are everywhere. Although the 517 brand was born in 2018, the desire for hair care products & hair tools that make you look and feel your best has been a lifetime effort. The inspiration for 517 came from my late mother. With a large family of 9 she always encouraged us to stand out. 517 is a haircare and beauty brand for anyone who wants to make a statement and stand out in a crowd. The number 517 holds a significance in that it represents new life and the birth of a new beginning. After my mother's passing 5/17/02 there were signs and symbols all around that she was near encouraging me to push fourth what I was destined to do. The clock constantly displaying 5:17, the food purchase that totaled $5.17, billboards, game scores ad even taxi cabs I rode in plate number that read 517, numerous signs all around me. The signs that we receive in life are meant to be noticed..... and so are you. 517 is your sign to look your best and be the star in the mirror!